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and Project Overview This research is based on the London Science Museum’s ‘Building Bridges’ programme, which consists of a structured sequence of activities for Year Seven secondary school pupils (aged 11–12) and their families. The overall programme aim is to provide links between science at school, at the Science Museum, and as part of every-day family life. The activities occur over the duration of one academic year, and take place at the Museum, at school and at home. They include professional development courses for teachers, outreach visits to schools, visits by school groups to the Science Museum, and a family event. The research presented here is a collaboration between the UCL Institute of Archaeology and the Science Museum, and focuses on families from under-represented visitor groups whose child members are part of the ‘Building Bridges’ programme. Previous insights have highlighted that families visiting the Science Museum come from a narrow demographic profile, with those from minority ethnic backgrounds and from low socio-economic statuses consistently being under-represented (DBIS 2014). The research focus on under-represented visitors is important as the Science Museum seeks to inspire, engage and motivate the widest possible audience about science (NMSI 2009). The limited existing research on underrepresented visitors, including families, has taken a predominantly museum-centred approach which often focuses on what families lack as a way to explain why they do not visit museums (Dawson 2014). Instead, this study takes a family-centred approach and focuses on the ‘hidden’ resources families have and how the Museum can tap into these. Indeed, findings from this research reveal the range of activities that families participate in, and the interests and aspirations that they have.

The Building Bridges Research Project at the London Science Museum: Using An Ethnographic Approach with Under-Represented Visitor Groups