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Farmers markets are promoted to improve accessto healthy food for low-income consumers byproviding affordable produce via SupplementalNutrition Assistance Program Electronic BenefitTransfer (SNAP/EBT). Having SNAP/EBT atmarkets also expands revenue opportunities forparticipating farmers. Market managers play a keyrole in implementing SNAP/EBT and promotingbusiness opportunities for farmers, yet they are notmotivated equally by public health and businessgoals. There are few studies examining marketmanagers’ influence on food access for low-incomehouseholds and business opportunities for farmers.We examined associations between managers’motivations and (1) food access for low-incomehouseholds, measured by SNAP/EBT availability,and (2) business vitality, measured by vendorparticipation. A survey assessing manager motivation, SNAP/EBT availability, and vendor participation was sent to all market managers(N=271) in North Carolina. Seventy (26%)managers completed the survey. Multipleregression models were used to examine theassociation between managers’ motivations to (1)improve access to healthful food and SNAP/EBTavailability, and to (2) support businessopportunities and total vendor count, weeklyvendor count, and the number of vendors who sellonly what they produce (“producer-only”). Therewas no significant association between food accessmotivation and SNAP/EBT availability, orbusiness motivation and total and weekly vendorcount. A high business motivation score waspositively associated with having 13 moreproducer-only vendors at the market. Manager paywas positively correlated with vendor participation,including total vendor, weekly, and producer-onlyvendor counts. Our results suggest that publichealth interventions should emphasize the businessopportunities offered by SNAP/EBT at farmers’markets, ultimately leveraging market managers’business goals to encourage SNAP/EBTimplementation.ECU Open Access Publishing Support Fun

journal of agriculture, food systems, and community development

Associations Between Farmers Market Managers' Motivations and Market-Level Supplemental Nutrition Assistance Program Electronic Benefit Transfer (SNAP/EBT) Availability and Business Vitality