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Studies on the representation of minorities in the media show minority groups generally are underrepresented and stereotyped on television through minor roles and low-status occupations. There are very few quantitative Mexican studies on media representation of minority groups, such as indigenous peoples. A content analysis of fiction programs broadcast on national television in 2010 was conducted to understand the television image of the indigenous population. The results show a reduced presence of indigenous characters, usually cast in secondary or supporting roles. The physical traits, appearance and attitudes that determine their stereotypes were detected. The possible impact of this representation on the social imaginary of the collective is discussed.

Portraying Reality? An Analysis of Indigenous Stereotypes in Fictional Programs on Mexican Television