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A customer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs, wants or desires. According to a statement made by Mahatma Gandhi, ‘customer refers to the following, “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so”. So customer is like the blood of our business and also a satisfied customer is a word of mouth advertisement of a product / services

A STUDY OF CUSTOMER PREFERENCE AND SATISFACTION TOWARDS VARIOUS CELL PHONE SERVICE PROVIDERS WITH SPECIAL REFERENCE TO UDUMALPET TALUK