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This is the era of technology and companies are becoming globalized. Now companies are facing tougher competition. This is their need to be innovative if they want to be in the competition. Technologies not only provide benefits to users but also have negativity. Shopping through the internet is very common now days. It not only made shopping tasks easy but also has many risks. The study explores the risks of online shopping. Population was selected from Faisalabad city and two hundred and fifty respondents were selected as sample. Different data analyses techniques were used to find out the Frequency, percentages, Chi –square Degree of freedom, P-value, Gamma, mean and standard deviation. Research has found that consumers are worry about security from internet shopping and the main risk of online shopping was the loss of privacy and to provide personal information to online sellers

A Study of Risks Factors Affecting Online Shopping in Faisalabad