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Energy is the basic input required to sustain the economic growth and to provide basic amenities of life to the entire population of a country. Energy can be an effective weapon in the battle against abject poverty, especially in the developing countries. The main objectives of the study is to assess the satisfaction level of the consumers towards solar water heaters. A sample of 200 respondents has been chosen for purpose of the study. Convenient sampling method is adopted to select the sample. The study makes use of statistical techniques such as simple percentage analysis and Chi- square test in analyzing the data for finding the result.  This study concluded that most of the consumers are aware about solar products through their friends and most of them using solar products. Solar products ensure the green quality of products. There is significant scope in future for direct energy through the installation of solar products

SATISFACTION TOWARDS SOLAR WATER HEATER AT HOUSEHOLDS – A STUDY WITH SPECIAL REFERENCE TO POLLACHI TALUK