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Guggulu (Commiphora wightii) is a common medicinal preparation widely used in Ayurveda since time immemorial. The quality extraction and preparation are important for proper therapeutic outcome as well marketing strategy. Many varieties of guggulu are available in market for the treatment of different diseases. Scientific validation for extraction and therapeutic evaluation are essentially needed for viable marketing of the plant. Keywords: Guggulu, Commiphera wightii, guggulosterone, market surve

A REVIEW ON GUGGULU (COMMIPHERA WIGHTII) AND ITS MARKET STRATEGY