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Article history: Received February 2, 2018 Accepted June 11 2018 Available online June 11 2018 E-commerce market of Pakistan is instable which causes low performance of e-logistic industry. Thus, logistic industry of Pakistan is lacking as compared to other developing countries such as China, India, and Malaysia. Low performance is majorly based on low staff service quality, inappropriate website design and goods traceability system. As remedies of these issues, the current study introduced firm’s IT capability and information communication technology (ICT). The primary objective of this study is to investigate the determinants of elogistic firm’s performance in Pakistan. To achieve this objective, quantitative research approach along with cross-sectional research design was used. By using the survey method, 300 questionnaires were distributed among the managerial staff of e-logistic companies. Smart PLS 3 was used as a statistical tool. It is found that staff service quality, website design and etraceability had significant and positive relationships with firm’s e-logistic performance. Moreover, firm’s IT capability as a moderator enhanced the positive effect of staff service quality, website design and e-traceability. Nevertheless, information communication technology (ICT) positively mediated the relationship between e-traceability and firm’s elogistic performance. Hence, firm’s IT capability and information communication technology (ICT) are the key elements to decrease various issues of staff service quality, website design and e-traceability. The study is much significant for practitioners and e-logistic companies to enhance performance by focusing on firm’s IT capability and information communication technology (ICT). ensee Growing Science, Canada © 2018 by the authors; lic

Remedies of low performance among Pakistani e-logistic companies: The role of firm’s IT capability and information communication technology (ICT)