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Article history: Received June 10, 2013 Received in revised format 25 August 2013 Accepted September 2 2013 Available online September 3 2013 During the past few years, new methods of advertisements such as internet, email services, etc. have created new opportunities to promote products and services. The cost of an email message is normally negligible but the outcome could be significant. This paper presents an empirical investigation to find the effect of new advertisement techniques on export based product development in a case study of mobile devices. The proposed study designs a questionnaire in Likert scale consists of 29 questions, distributes it among 150 exporters of mobile devices in Iran. Cronbach alpha is calculated as 0.826. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.790 and 1023.3, respectively. Based on the results of our survey, we have derived five factors including emotional effects, brand promises, pricing strategy, modern advertisements and detected promotions. © 2013 Growing Science Ltd. All rights reserved.

An exploration study to find the effect of new advertisement techniques on export based product development: A case study of mobile devices