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aNational Orientation Agency, Federal Secretariat Complex, PMB 1470, Ilorin, Kwara State, Nigeria bFaculty of Management Sciences, Prince of Songkla University, P. O. Box 5, Korhong, Hat Yai, Songkhla 90112, Thailand cSchool of Business Innovation and Technoprenuership, Universiti Malaysia Perlis, Malaysia dFaculty of Business, Information Technology and Creative Arts, Toi-OHOMAI Institute of Technology, New Zealand eCollege of Law, Government and International Studies, Universiti Utara Malaysia, Malaysia C H R O N I C L E A B S T R A C T

Application of social exchange theory on relationship marketing dynamism from higher education service destination loyalty perspective