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aFaculty of Information & Communication Technology, Universiti Teknikal Malaysia Melaka, Malaysia bCentre for Strategic, Quality and Risk Management, Universiti Teknikal Malaysia Melaka, Malaysia cFaculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka,Malaysia dFaculty of Manufacturing Engineering, Universiti Teknikal Malaysia Melaka, Malaysia C H R O N I C L E A B S T R A C T

Adoption of business intelligence insights towards inaugurate business performance of Malaysian halal food manufacturing