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Article history: Received May 20, 2012 Received in Revised form July, 29, 2012 Accepted 15 August 2012 Available online 21 August 2012 Implementation of better marketing strategies in industry plays an important role in increasing sales and profitability of industrial part suppliers. Understanding the weakness in each part of supply chain helps reduce different cost component and increases profitability. In this paper, we present an empirical study to find important factors influencing marketing strategies based on factor analysis. The study designs and distributes a questionnaire consists of 64 questions. The proposed study uses Skewness analysis to reduce the factors into 44 items and reports 8 important factors including business environment, communication chain technology, good organizational relationship, leadership cost strategy, performance risk, ecommerce strategy, encouraging strategy and consistency in organizational performance. © 2012 Growing Science Ltd. All rights reserved.

Critical success factors in industrial marketing supply chain management