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Article history: Received October 18, 2011 Received in Revised form February, 2, 2012 Accepted 8 April 2012 Available online April 11 2012 Employment of supply chain management could impact the entire functional and practical aspects of industry and services positively and change the manager’s attitude toward the implementation of supply chain management systems from a cost-oriented attitude to an enabling attitude towards better activities with other chain members. Yet still many organizations do not have the required vision within the identification of strategic appropriate measure in implementation, evaluation and usage of proper benchmarks to attain an integrated chain. Constantly supply chain management activity can be introduced as a tied up with strategic level of organization. Hence, it is a necessary with an overall strategic approach to identify the criteria, which enable us to include the whole process level of chain, financial matter of chain activities, visible and invisible properties, human activity and turn all these activities into an integrated approach to resolve supply chain difficulties. In this paper, we present an integrated balanced score card combined with DEMATEL technique to prioritize different alternatives for supply chain implementation. © 2012 Growing Science Ltd. All rights reserved.

Strategic orientation in evaluation of supply chain activities