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Customer service is increasingly being recognized as a source of competitive advantage. The keys to provide effective customer service are determining the customer needs, accurately, and meeting and exceeding the needs in a consistent manner. Companies should adapt a strategic, proactive focus on customer service based on understanding logistic processes and designing the logistics system to meet their needs. This paper proposes an approach based on the quality function deployment (QFD), for ranking strategic actions to improve logistics service. The paper addresses the issue of how to deploy the house of quality (HOQ) to effectively and efficiently improve logistics processes and thus customer satisfaction. For data collection, fuzzy logic is used to deal with the ill-defined nature of the qualitative linguistic judgments required in the proposed HOQ. The methodology has been tested by means of a real case application, which refers to an Iranian company operating in the manufacturing industry

A fuzzy QFD methodology to improve logistics service