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This article studied expectation and recognition on the development of cosmetics using local specialities in farmer producing local specialities in South Korea. This is a previous step to present a successful model by convergences of agriculture and cosmetic industry, this model is able to offer basic data in the development of cosmetics using local specialities. A total of 316 farmers in South Korea from May 2021 were enrolled in this study. Statistical analysis was performed using SPSS for Windows, version 23.0. In the results comparing of expectation and awareness on application of local specialities by general characteristics and recognition of convergence industry, the expectation and awareness on application of local specialities showed significant difference partially according to the age, sex, last educational background, annual income and level on recognition of convergence industry. Also, that showed high difference according to level on recognition of convergence industry and the level on recognition of convergence industry exhibited the difference according to age, sex and income. Therefore, policy support of government based on these results needs in various directions such as technology, education, finance and promotion.

Study on Expectation and Recognition of Farmhouse in Development of Cosmetics Using Local Specialities