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This study uses demographic methods to understand Chinese women in 20s’ beauty concerns. Mainly focus on the impact about five following 5 socio-cultural factors of beauty concerns includes media beauty interest, beauty consciousness, friend beauty tendency, cultural living standards, and dependence on others. In the survey, Chinese women in their 20s will be asked about the impact on sociocultural factors of beauty interests. The study conducted a total of 350 women in 30 cities across China, including large cities, metropolitan cities, secondary cities, small cities and prefectural cities. Excluding 41 unfaithful or missing responses, 301 surveys were used as final analysis. The survey results are categorized according to general characteristics and socio-cultural factors in appearance. In general characteristics, people in their 20s were divided into three groups (20-23 years old, 24-26 years old, 27-29 years old) to surveyed on their final educational background, direct, poor areas, and monthly living expenses. Also, the socio-cultural factors of appearance were divided into five categories including media appearance, beauty awareness, friend beauty tendency, cultural living standards and dependence on others. Their beauty concerns are mainly focused on hair beauty, face beauty, nail beauty, and skin care. Investigating the above content, “the difference between interest in beauty based on general characteristics”, “the relationship between social cultural factors of appearance and interest in beauty”, and “the influence of socio-cultural factors on appearance” were identified as research questions.

The Effects of Sociocultural Factors on the Appearance of Women in Their 20s in China on Beauty Interests