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The National Strategy for Financial Education, created in 2010 through Federal Decree 7,397/2010 and renewed by Federal Decree 10,393, was developed as a multi-sector mobilization initiative with the goal of promoting financial education actions in Brazil. As a multi-sector strategy, a governance committee was created, including the participation of both public and private sector representatives. The participation of the private sector in the development of the ENEF occurs through an array of actions, such as the construction of proprietary education projects and participation at the National Financial Education Week, as well as support for education projects organized by civil society organizations. However, it also arose through a more direct need, along two main lines. The first initiated in 2012 with the constitution of AEF-Brasil (Association of Financial Education in Brazil, a Civil Society Organization of Public Interest – or OSCIP in the Portuguese acronym used – created to develop and scale projects involving financial education and developed according to the premises of the ENEF, namely: free access to beneficiaries and no form of product or service recommendation. The second was direct sponsorship of projects developed by AEF-Brasil. From 2012 to 2020, a series of strategies and projects were implemented by AEF-Brasil, each in partnership with and funded by major companies, international entities and investor funds. The projects are detailed in Chapter 2 of this book, highlighting the diversity of publics and the initiatives developed by AEF-Brasil.

The participation of the private sector and the importance of multi-sector alliances for the development of the ENEF