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El articulo presenta un estudio exploratorio sobre la tendencia postmaterialista y la practica deportiva de usuarios en centros deportivos. El trabajo utiliza la estructura teorica propuesta por Inglehart sobre el cambio cultural postmaterialista y la teoria de la autodeterminacion propuesta por Deci y Ryan. El objetivo de la investigacion fue explorar las posibles diferencias entre usuarios materialistas y postmaterialistas en su motivacion hacia el ocio y la practica fisica. 531 usuarios de centros deportivos, con edades comprendidas entre 16 y 60 anos, respondieron a diferentes cuestionarios que evaluaban sus valores materialistas-postmaterialistas y los tipos de motivacion hacia las actividades de ocio y practica fisica. El analisis de correlacion entre las variables informo que el indice de postmaterialismo estuvo negativamente relacionado con la motivacion extrinseca no autodeterminada respecto a la variable de ocio, y con una regulacion introyectada y desmotivacion en el caso de la practica fisica. A partir de un analisis de medias con muestras independientes (materialistas y postmaterialistas), los resultados revelaron que los usuarios que puntuaron con valores mas materialistas reflejaron una motivacion menos autodeterminada hacia las actividades de ocio y la practica fisica respecto a los usuarios que informaron valores mas postmaterialistas. Los resultados son discutidos a partir de las conexiones existentes entre las estructuras sociales y las acciones y decisiones que las personas toman en sus ambitos especificos de la vida. En concreto, el articulo discute las posibles conexiones entre los valores sociales que la persona posee y la forma en que orienta su ocio, en general, y su ejercicio fisico, como un ambito especifico de su vida. Palabras Clave : postmaterialismo; motivacion; autodeterminacion; actividad fisica; centros deportivos. Abstract This paper presents an exploratory study on the postmaterialist tendency and practice of sports centre users. The paper is based on the Inglehart framework about postmaterialist cultural change and the self-determination theory proposed by Deci and Ryan. The aim of this study was to explore the possible differences between materialist and postmaterialist centre users on their motivation toward leisure and exercise. 531 sports centre users aged between 16 and 60 answered different questionnaires measuring their materialist-postmaterialist values and types of motivation towards leisure activities and exercise. Correlational analysis between variables showed that the postmaterialist index was negatively related to the non self-determined extrinsic motivation regarding the leisure variable, and to the introjected regulation and amotivation regarding exercise. The findings of the t student analysis (materialist and postmaterialist) indicated that the users who had the highest score in the materialist values showed lower self-determined motivation towards the leisure activities and exercise than the users who reported the highest posmaterialist values. The results are discussed from the existing connections between social structures and the decisions and actions that people can make in their specific scope in life. Specifically, the paper discusses the possible connections between the social values that a person holds and the form their leisure activity takes, in general, and their exercise, as a specific field in their life. Key words : postmaterialist; motivation; self-determination; physical activity; sport centres. doi:10.5232/ricyde2011.02506  Referencias/references Abramson P. R., & Inglehart R. (1992). Generational replacement and value change in eight West European societies. British Journal of Political Science, 22(2), 183-228. doi:10.1017/S0007123400006335 Aguila, C.; Sicilia, A.; Rojas, A. J.; Delgado, M. A., y Gard, M. (2008). Postmodern Values and Leisure in Young Spanish University Students: An Exploratory Study. Leisure Sciences, 30, 275-292. doi:10.1080/01490400802165032 Deci, E. L. & Ryan, R. M. (2000) The “what” and “why” of goal pursuits: Human needs and the self-determination of behaviour. Psychological Inquiry, 11, 227-268. doi:10.1207/S15327965PLI1104_01 Fernandez, J. S., & Rojas, A. J. (2003). Analysis of the Unconventional Political Action Scale: Results in Spain. Field Methods, 15(2), 131-142. doi:10.1177/1525822X03015002002 Gonzalez-Cutre, D.; Sicilia, A., y Fernandez, A. (2010). 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Philosophical investigations into the nature of sport. London: Routledge. doi:10.4324/9780203299876 Pelletier, L. G.; Fortier, M. S.; Vallerand, R.J., & Briere, N. M. (2001). Associations among perceived autonomy support, forms of self-regulation, and persistence: A prospective study. Motivation and Emotion, 25, 279-306. doi:10.1023/A:1014805132406 Roberts, K. (1997). Same activities, different meanings: British youth cultures in the 1990s. Leisure Studies, 16, 1–15. doi:10.1080/026143697375476 Rojek, C. (1993a). After popular culture: hyperreality and leisure. Leisure Studies, 12, 277–289. doi:10.1080/02614369300390261 Sarrazin, P.; Vallerand, R.; Guillet, E.; Pelletier, L., & Cury, F. (2002). Motivation and drop out in female handballers: A 21-month prospective study. European Journal of Social Psychology, 32, 395–418. doi:10.1002/ejsp.98 Standage, M.; Duba, J.L., & Ntoumanis, N. (2003). 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Journal of Personality and Social Psychology, 70, 115–26. doi:10.1037/0022-3514.70.1.115 PMid:8558405 Wilson, P. M., & Rodgers, W. M. (2004). The relationship between perceived autonomy support, exercise regulations and behavioral intentions in women. Psychology of Sport and Exercise, 5, 229-242. doi:10.1016/S1469-0292(03)00003-7 Wilson, P. M.; Rodgers, W. M.; Loitz, C. C., & Scime, G. (2006). “It’s who I am … really!” The importance of integrated regulation in exercise contexts. Journal of Applied Biobehavioral Research, 11, 79-104 doi:10.1111/j.1751-9861.2006.tb00021.x

revista internacional de ciencias del deporte

Valores posmodernos y motivación hacia el ocio y el ejercicio físico en usuarios de centros deportivos. (Postmodern values and motivation towards leisure and exercise in sports centre users).