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福建省是“一带一路”中“21世纪海上丝绸之路”的起点也是“21世纪海上丝绸之路”的核心区。泰国闽籍华人一方面与当地社会高度融合另一方面又与祖籍国保持着千丝万缕的关系我们应继续发挥泰国闽籍华人的优势地位在建设“一带一路”中充分发挥他们的桥梁作用。本研究以泰国作为目标市场国探究福建省出口跨境电子商务发展策略。本研究对福建和泰国的跨境电商发展现状进行分析并结合“一带一路”的优惠政策为福建省出口跨境电商提供发展策略。

福建省出口跨境电子商务的现状及发展研究 —以“一带一路”背景下在泰国的发展策略为例