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Traditional companies are increasingly turning towards platform strategies to gain speed in the development of digital value propositions and prepare for the challenges arising from digitalization. This paper reports on the digitalization journey of the LEGO Group to elaborate how brick-and-mortar companies can break away from a drifting information infrastructure and trigger its transformation into a digital platform. Conceptualizing information infrastructure evolution as path-dependent process, the case study explores how mindful deviations by Enterprise Architects guide installed base cultivation through collective action and trigger the creation of a new ‘platformization’ path. Additionally, the findings portrait Enterprise Architecture management as a process of socio-technical path constitution that is equally shaped by deliberate human interventions and emergent forces through path dependencies.

How the LEGO Group Is Embarking on Architectural Path Constitution to Transform Its Information Infrastructure into a Digital Platform