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Burstiness serves as a predictor of performance in the management sciences. However, burstiness has not been examined as a predictor of performance in e-business process. The research question is as follows: Does burstiness serve as the predictor of performance in e-business process? The aim of the research is to analyse burstiness as a predictor of performance in e-business process underpinning elaboration of a new research question on burstiness functions. The meaning of the key concepts of burstiness and performance is studied. Moreover, the analysis demonstrates how the key concepts are related to the idea of e-business process and shows a potential model for development, indicating how the steps of the process are related following a logical chain: conceptual framework → empirical analysis →conclusions. The results of the research show that e-shop visitors’ burstiness does not always serve as the predictor of item on-line selling/buying. The novel contribution of the paper is revealed in the newly created research question: What are reasons that e-shop visitors’ burstiness does not serve as the predictor of performance in e-business process despite the common background such as social grounding in both sciences, namely management and e-business? Directions of further research are proposed.

e-Shop Visitors’ Burstiness as a Predictor of Performance - The Case of eBay