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Privacy is a social construct. Having said that, how can it be contextualised and studied scientifically? This research contributes by investigating how to manage privacy better in the context of sharing and storing photos and videos using social media. Social media such as Facebook, Twitter, WhatsApp and many more applications are becoming popular. The instant sharing of tacit information via photos and videos makes the problem of privacy even more critical.The main problem was, nobody could define the actual meaning of privacy. Though there are definitions about privacy and Acts to protect it, there is no clear consensus as to what it actually means. I asked myself a question, how do I manage something when I don’t know what it means exactly? I then decided to do this research by asking questions about privacy in particular categories of photos so that I could arrive at a general consensus. The data has been processed using the principles of Grounded Theory (GT) to develop a framework which assists in the effective management of privacy in

Framework for Privacy in Photos and Videos When using Social Media