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This study investigated media competencies and political skills of users of a Business Network–namely XING–and their relation with successful use of the online platform by means of an online survey (N=182). Subjective as well as objective criteria for professional success were used. Results show that besides general media competencies, individual abilities to exert social influence are highly relevant to take advantage of Social Networks: Participants with both high media competencies and political skills enjoyed more opportunities for personal training and development and received more business offers.

Political Skills 2.0 - An Analysis of Success-oriented Strategic Behavior in Online Business Networks