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This study describes the final results from so-called "The Experiment - Swedish largest energy saving experiment" carried out by E.ON Sweden. The purpose of the Experiment was to investigate whether visualization of electricity consumption in real time would lead to a reduced electricity use. Almost 10,000 customers participated in the project and received displays where they could observe their electricity use. Over 50% of the participants made an actual electricity saving; for these customers the mean electricity saving became 8%. At the beginning of the Experiment, participants could set a saving goal and about 22% of the customers managed to achieve the target. This group saved about 15% of electricity. All the participants in total had made a saving of 0.7% compared to a control group that had increased their use by 1.5% during the same period. The impact of different factors on the final result was investigated in four segmentations after space heating type, family composition, level of education and bidding area. Four surveys were sent out to all participants to investigate their opinions and views on the Experiment. The interest for possible changes in the service and the willingness to pay for it was also investigated.

The Experiment Has Shown - Set Your Own Goal and save Electricity!