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The possibility of developing more interactive and innovative applications led to an explosion in the amount of systems available on the web in which users interact with each other and have a primary role as producers of content—the so-called social software. Despite the popularity of such systems, few of them keep an effective participation of its users, promoting a continuous and productive interaction. This paper aims at starting a discussion about the factors that contribute for the success of certain systems in keeping their users attention while others fail. To achieve this goal, we present a discussion informed by a conceptual framework. To situate the discussion in a practical context, we illustrate with an analysis of a collaborative system for usability evaluation on the web.

A FRAMEWORK—INFORMED DISCUSSION ON SOCIAL SOFTWARE - Why Some Social Software Fail and Others do Not?