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Innovation has become the main source for competitive advantage for European industry in the globalised economy. Most innovation processes implemented in companies are based on a stage-gate model starting with an ideation phase. This fuzzy front-end of the innovation process is mostly supported by traditional methods like co-located brainstorming. This paper presents a new approach for idea generation based on a multiplayer on-line computer game. The traditional application area of serious gaming – the field of education and training – is extended by another application: innovation gaming.

REFQUEST: A MULTIPLAYER ON-LINE GAME TO SUPPORT IDEA CREATION IN INNOVATION PROCESSES - An Ideation Game from the Laboranova Project