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On this article the author presents some conceptual elements for the analysis of alternatives therapies, usually related to the New Age movement, focusing on the idea of health field and the construction of collective identities. Concerning this last aim, the text introduce the theory of hegemony developed by Ernesto Laclau, in order to explore how alternative identities are built through operations of equivalence, reconversion and exclusion of some ‘signifiers’ that belong to the discursive formations of different medical approaches. The author reaches to the conclusion that the flexible characteristics of this identity option, allow the development of distinctive legitimating strategies for the specialists. This is a key to tackle the identity heterogeneity of this symbolic universe. At the same time, this “flexibility” presents the analytical field to discuss the potential that alternative identities have to subvert or reproduce the dominant logic impose, in the health field, by the biomedicine or scientific medicine.

Análisis de la construcción de la identidad terapéutica "alternativa" en el contexto del campo de la salud en Buenos Aires