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The goal of the article is to understand the bodybuilding project of fitness female athletes and bodybuilders regarding their identifications and relation of belonging to the social group. For that, an ethnographic research was performed, using direct and daily field observation, in bodybuilding and fitness weight training championships in the state of Goiás/Brazil. The data indicates that “muscle culture” is taken as a defining element of the body standards of female athletes who aim for defined bodies and muscles as a standard of personal identification. On the other hand, besides the discipline and the sacrifices, the recognition in the group contributes to emphasize the subjectivities of the female athletes and self-denomination.

ENTRE UM IDEAL ÉTICO E ESTÉTICO: AS ATLETAS EM CAMPEONATOS DE FITNESS E FISICULTURISMO