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The relationship of social media and undergraduate students has been widely analyzed but studies regarding faculty’s point of view are scarce. This study explores the use of Twitter in Spanish communication-area faculty members. A total of 211 respondents answered an online survey. Most of these answers consider Twitter a tool for enhancing public visibility rather than educational interaction. Though the youngest faculty members start considering Twitter a tool for consulting and disseminating information, communication via Twitter is still unidirectional.

Use of Twitter among Spanish communication-area faculty: Research, teaching and visibility