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Of course, of course. But why? Because he was the best theoretician in the field, by far. Because he could deal with the most complex of issues without slipping into a mentalistic mire, never losing his foothold on the high ground of objective data language. And because he provided objective data language. And because he provided the framework, the system in which it all fits. Every little bit of it fits right in there. Nothing left out; and if there is, we’ll take care of it in the next few years. Without him, you and I would still be giving Rorschach tests or worrying about habit strength and anticipatory goal gradients. However, I’m not sure Skinner was sufficiently tuned in to what are the actual reinforcers that control behavior. For instance, a whole generation of deadly boring programmed texts resulted from his assumption that learning was a sufficient reinforcer. And he seems to have little appreciation for the crucial role of social reinforcement, whether it be in the lives of scientists, Walden Two-ers, or the person on the street, perhaps because addiction to social reinforcement can so easily lead us astray. But ignoring it or denying it won’t disappear it. Therefore, I’d hate to trust him to sell a used car, let alone something as controversial as behaviorism. So that brings us to another of my heroes.

Notes From A Radical Behaviorist: My Everyday Jesus Christ