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The financial crisis of 2008 has caused changes in the traditional banking structure, generating a distrust on the part of citizens with the traditional financial system, as a result of this has emerged another type of banking, Ethical Banking. The objective of this paper is to study if the Ethical Banking can be as profitable as the Conventional Banking, investing mainly in social values. For this purpose, a comparative analysis is carried out between the Ethical Banking (Triodos Bank) and the Conventional Bank (Banco Santander). To achieve the proposed objective, an economic analysis is carried out focused on the financial activity of both types of banks during 2011-2017 and the Balance Sheet, the Profit and Loss Account and the Liquidity, Indebtedness and Profitability Ratios are analyzed. Results shows that the Ethical Banking does not become as profitable as Conventional Banking, but it has managed to attract customers with its social investments and the total transparency of its financial actions.

Banca Ética y Banca Tradicional. Comparativa entre Triodos Bank y Banco Santander