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No es extraño observar como en momentos de emergencia y/o desastres naturales, surgen diversos mecanismos que ayudan a los grupos a comprender lo que está sucediendo y a no desintegrarse. El nacionalismo y el apego-consumo-cultura son dos mecanismos sociales cuya función radica en comprender los eventos del mundo sensible. La tragedia presupone una exterminación radical pero a la vez una fortaleza individual y grupal para sobreponerse a la misma. Es en ese contexto, el orgullo por lo nacional se exacerba luego de un evento de tales proporciones como un terremoto o tsunami. En este sentido, analizamos la cobertura de algunos medios y la reacción de la comunidad japonesa en Buenos Aires frente al terremoto y posterior peligro nuclear de Fukuyima. Los elementos que se desprenden de nuestro trabajo son válidos para ser aplicados en otros contextos.A wide set of mechanism to understand what is happening surfaces in contexts of emergencies in order for social bondage not to be disintegrated. Nationalism and cultural heritage are new elements of a neo-consumerism. These work as a form of understanding the environment and the connection of self with nature. Basically, the tragedy suggests a radical determination but the personal strength can overcome its obstacles. Following this, the pride for the own culture seems to be over-exaggerated after a episode of this magnitude. In this vein, we examine not only the coverage of journalists and newspapers in the Japan´s quakes but also refer to the elements that intervene in the configuration of nuclear threat which was surely embodied into the figure of Fukuyima´s reactor

Filosofía del desastre: El terremoto de Japón de 2011 y el viaje-producto