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En la actualidad, la publicidad en los medios audiovisuales está cambiando para poder seguir llegando a un mayor número de público. Esto se está haciendo a través del neuromarketing, jugando con el poder de la persuasión y de la música.Nowadays, marketing in audio-visual mass media is changing so that it can be available to the largest audience possible. This is possible through neuromarketing, playing with the power of persuasion and music

La persuasión de la música en la publicidad. El ejemplo Coca-Cola.