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espanolLa consideracion del –arte– flamenco como un hecho social total, no solo subraya las singularidades de procesos y grupos subalternizados localizados en Andalucia, sino que se encuentra hoy relacionada con las logicas hegemonicas del neoliberalismo y la mercantilizacion de las manifestaciones etnicas transformadas en productos para la industria cultural. Las politicas culturales andaluzas de patrimonializacion sobre el flamenco, asi como su inclusion en la Lista Representativa del Patrimonio Cultural Inmaterial de la UNESCO (2010), estan reconfigurando tanto las formas expresivas, de sociabilidad, aprendizaje y transmision autoctonas, como su promocion, difusion y circulacion fuera de sus contextos, dinamicas y significados vernaculos. Atendiendo a estos procesos, este articulo analiza los discursos de los agentes locales para mostrar como se estan construyendo en la posmodernidad las representaciones sobre el flamenco, en relacion con las politicas e industrias culturales a nivel local y global, y sus repercusiones en el mercado laboral para los artistas. EnglishThe consideration of flamenco as a total social fact, not only emphasizes the singularities resulting from a historical process, in which various subaltern groups located in Andalusia take part, but today is related to the hegemonic logics of neoliberalism and mercantilization of the ethnic manifestations transformed into products for the cultural industry. Andalusian cultural heritage policies on flamenco, as well as their inclusion in the UNESCO Representative List of Intangible Cultural Heritage (2010), are reconfiguring both expressive forms of sociability, indigenous learning and transmission, as well as their promotion, dissemination and circulation outside their contexts, dynamics and vernacular meanings. In response to these processes, this article analyzes the discourses of local agents to show how flamenco is being built in the modern world as an intangible heritage in the discursive environment, in relation to cultural policies and industries at a local and global level.

Discursos y representaciones locales sobre la patrimonialización del flamenco en Andalucía, un proceso multinivel