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espanolLas elecciones generales de 2016 fueron atipicas porque supusieron la primera repeticion electoral de nuestra democracia como consecuencia de la incapacidad para formar gobierno tras los comicios de diciembre de 2015. En este contexto, se estudia el uso de Twitter por parte de los actores politicos emergentes que impidieron la formacion de gobierno al acabar con el sistema bipartidista que dominaba el sistema politico desde la transicion. Los objetivos de investigacion son: analizar los contenidos difundidos durante la campana electoral por los actores analizados. Investigar las similitudes y diferencias entre los mensajes difundidos por los partidos y, por los lideres, observando que actores lograron viralizar mas sus contenidos. Para el desarrollo de la investigacion se utiliza una metodologia mixta. Los resultados revelan que las funciones principales por las cuales los partidos y los lideres politicos utilizan Twitter en la campana electoral son: la contra campana y la auto promocion. EnglishThe general elections of 2016 were atypical because they represented the first electoral repetition of our democracy as a consequence of the inability to form a government after the December 2015 elections. In this context, the use of Twitter by emerging political actors is studied. These political actors impeded the formation of government by ending with the bipartisan system that dominated the political system since the Spanish democratic transition. The research objectives are: to analyze the contents disseminated during the electoral campaign by the actors analyzed. Investigate the similarities and differences between the messages disseminated by the parties and, by the leaders, observing which actors managed to viralize their contents more. For the development of the research, a mixed methodology is used. The results reveal that the main functions by which parties and political leaders use Twitter in the electoral campaign are: the counter campaign and self-promotion.

estudios sobre el mensaje periodístico

Microblogging electoral: los usos de Twitter de Podemos y Ciudadanos y sus líderes Pablo Iglesias y Albert Rivera en las elecciones generales españolas de 2016