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espanolResumen. En 2016 Espana acaparo portadas de todo el mundo debido a la crisis politico-institucional provocada por una fragmentacion electoral inedita. El 13 de enero comenzaba la legislatura mas corta y era el punto de inicio de una crisis que implico un ano sin gobierno. En este articulo se explora la imagen que la prensa mundial ofrecio sobre estos acontecimientos y su influencia sobre la opinion publica internacional. La investigacion se organiza en dos fases, la primera mide la presencia de Espana en la prensa escrita mundial mediante un analisis de contenido cuantitativo. La segunda fase analiza la informacion sobre la crisis politica e institucional en una muestra de 1.127 articulos publicados en 17 periodicos de referencia. La principal conclusion es que la informacion mundial sobre Espana en 2016 se centra en la crisis politica, pero ademas del bloqueo parlamentario, sus causas y consecuencias, emergen como temas centrales la corrupcion, la crisis del PSOE y el proceso independentista en Cataluna. A pesar de ello, la imagen de Espana no parece haberse deteriorado segun los indices de marca pais consultados. EnglishIn 2016, Spain monopolized press coverage worldwide due to the political-institutional crisis caused by unprecedented electoral fragmentation. On January 13, the shortest legislative term ever began and was the starting point of a crisis that meant a year without government. This article explores the image that the world press provided regarding these events and their influence on international public opinion. This research is organized in two phases. The first measures the presence of Spain in the world's written press through an analysis of quantitative content. The second phase analyses the information on the political and institutional crisis using a sample of 1,127 articles published in 17 newspapers of reference. The main conclusion is that the world information on Spain in 2016 focused on the political crisis, but in addition to parliamentary deadlock, its causes and its consequences, other issues were emerging as central themes as well, such as the problem of corruption, the crisis of the PSOE (Spanish Socialist Workers’ Party), and the independence movement in Catalonia. Despite this situation, the image of Spain does not seem to have deteriorated according to the country brand indexes reviewed.

Imagen de España en la prensa internacional de referencia durante la crisis político-institucional posterior al 20D