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The quality of digital journalism is currently at risk due to the extreme competence for attracting traffic from the social networks. Thus, it is becoming increasingly more frequent to include appealing headlines, which are sometimes not rigorous enough, as bait (clickbaiting). This fact could result in a distortion of reality and can contribute to a process of general misinformation. This research analyses, both quantitatively and qualitatively, and in an exploratory way, the appearance of the clickbaits in the Facebook fan page of Elpais.com in n=167 informative units. The study reveals

Análisis del "clickbaiting" en los titulares de la prensa española contemporánea / Estudio de caso: Diario "El País" en Facebook