English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The main objective of this study is to help to understand how social media influenced the process of revocation to the Mayor of Lima, Susana Villarán, and collaborated with the dissemination of the magnificent strategy of political communication that her team made, attaining to influence public opinion. The methodology used applies a qualitative approach is applied with descriptive scope, and it is considered a non-experimental and longitudinal design, since the information was collected from secondary sources covering the duration of the whole process of revocation. The results show that social media were fundamental for the Mayor to be able to maintain her position until the end of her term. Although the results obtained cannot be generalized, a conceptual model is proposed that emerges from the abstraction of the analyzed case in order to serve as a starting point for further studies on this topic.

El efecto Mariposa de los Medios de Comunicación Sociales en la Opinión Pública. La revocatoria de la alcaldesa de Lima, Perú