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espanolLas organizaciones estan instaladas en un conglomerado sistemico en el que su funcionamiento depende del comportamiento de las demas entidades en el entorno en el que se encuentran inmersas. Este articulo parte de que la comunicacion institucional no puede considerarse ajena al modo en que se estan transformando las relaciones online y offline. Atendiendo a cinco indicadores de tendencia (la simetria interactiva, Generacion Co, comunicacion transmedia y contenidos liquidos, Internet of Things (IoT) y conexion en movilidad geocalizada) analiza como se estan adaptando los responsables de gestionar comunicacion gubernamental, sindical, politica, religiosa, sanitaria, judicial, parlamentaria y de Ayuntamientos y Diputaciones, a traves de una muestra intencional de 87 miembros sobre un universo censal de 427 organizaciones e instituciones de Galicia que respondieron a un cuestionario de 54 preguntas sobre procesos, necesidades y carencias en la gestion de su comunicacion. EnglishOrganizations are installed in a systemic conglomerate in which their operation depends on the behavior of the other entities in the environment in which they are immersed. This article is based on the fact that institutional communication can not be considered unattended by the way of transforming online and offline relationships. Thus, in response to five trend indicators (interactive symmetry, Generation Co (co-creators and co-developers of content), transmedia communication and liquid contents, Internet of Things (IoT) and geoconferential mobility connection) it is discussed how are adapting communication managers of government, trade union, political, religious, health, judicial, and parliamentary, county and provincial councils, through an intentional sample of 87 members on a census universe of 427 organizations and institutions in Galicia that responded to a questionnaire of 54 questions about processes, needs and deficiencies in the management of your communication.

Avances y retos de la gestión de la comunicación en el siglo XXI. Procesos, necesidades y carencias en el ámbito institucional