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The process of media convergence stemming from the implementation of new digital technologies has changed not only work patterns, but also the relationship with the audience. Radio Marca , as a format radio specialised in sport content, has also suffered this changes reflected especially in the newsroom integration with Diario Marca and marca.com . The current study analyses the synergies, from the point of view of the radio with the other two platforms using content analysis and an ethnographic work, done during two weeks at Unidad Editorial in Madrid.

Producción de noticias radiofónicas en el contexto de la convergencia periodística: análisis de Radio Marca y sus sinergias con Marca y marca.com