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The diversity of the new audiovisual formats has caused the large media companies are in constant competition. The sensationalist nature of television programs, specifically, the gossip TV occupy an important role in the current information landscape. This research aims to analyze the habits of the audience of the sensationalist nature programs, as well as examine the individual profiles and the perspectives of these in Spain and Italy, in particular in the provinces of Huelva and Turin. As a method of qualitative analysis have been conducted a total of 24 in-depth interviews (12 12 in Spain and in Italy), validated by experts in the field. The findings confirm the lack of media literacy of the spectators and in addition, the constant interest in the search for entertainment, despite denying the viewing of the contents. In short, media education stands as a subject necessary for the correct formation of a critical attitude.

La influencia de los programas de televisión sensacionalistas en el panorama europeo: estudio de caso en España e Italia