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The relevance of Marketing in the business world has undergone a significant evolution in re­cent decades, expanding internationally in English as a lingua franca . This development should have a direct impact in the content of Business English textbooks aimed at university students, who increasin­gly need to expand their knowledge of this discipline. Therefore, the main aim of this study is to check whether the generation of these new needs has had a reflection in those textbooks in accordance with the growth of Marketing, from the 80s up to now, through the content analysis of 123 textbooks published in the aforementioned dates. Results show the degree of diachronic inclusion of specific Marketing contents in different decades, the type of treatment received and the level of English of the textbooks which develop those contents, as well as the changes that the concept Marketing has evolved in them.

El tratamiento del "Marketing" en los libros de texto de inglés para los negocios