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deo game genres based on multiplayer dynamics are sustained by their inherent social dimension. This dimension clearly contributes to the game’s success or failure, therefore creators consider it very carefully during the previous design of the experience. Comparing these communities among those from the educative environment we find correspondences between the social structures of both systems, which favor extrapolation and application of research results on video games to University’s lecture rooms. This adaptation is outlined on a comprehensive action plan to strengthen students’ performance and learning. These actions originate in the methods developed in previous research with the purpose of fostering stability and integration of the users in video game communities.

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La retención de usuarios en los videojuegos con multijugador masivo: Una analogía entre las motivaciones sociales que influyen en el ámbito lúdico y educativo