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The human-computer interaction works in a Mixed Realty (MR), and the Facebook Profile Picture is one such function of MR (Rajan, 2018). Facebook users engage with profile pictures, which is the first component of a user’s Facebook profile. This study shows that millennial women (between the ages of 18 and 25) curate and commodify (Kasch, 2013) their Facebook self-presentations. The aim of these millennial women is to have a unique digital identity by consciously showcasing elements like attractiveness, lifestyle, and clothing through profile pictures. Images are often used for gaining a sense of celebrity status evoked through user’s interactions (likes, comments, etc.) with these images. In such social media spaces, women feel pressured to represent themselves as ‘hot’ or ‘sexy’ in order to gain attention for the representation of self. Women are also conscious that their images evoke a range of affect amongst their users. This includes feelings of sexual arousal and the users’ attempt to communicate this through sexually explicit messages (verbal/visual). Such affect, informed by patriarchy, predetermines the patterns of self-presentation and perception of female bodies (Bordo, 1993). This study uses a combination of in-depth, qualitative interviews and self-assessment survey questionnaires to understand the curation behind the profile picture of millennial women in Bangalore. This study conducted survey of 117 millennial women between 18 and 25 years of age in Bangalore. This paper studies the process behind women’s choices of images, the purposes they are consciously aimed at, and the affect-inducing power of engagement anticipated with these images. A modified version of Goffman’s (1976) framework of Gendered Advertisements is used to analyze millennial women’s Facebook profile pictures. This study observed that women apply elaborate processes to achieve the ‘perfect’ profile picture. The profile picture serves multiple purpose for the user including the assertion of one’s class, commodification of the self and curating the self based on societal expectations. These millennial women were often aware that these images are embedded in patriarchy, and evoke affective response from their users.

A Picture is worth a Thousand Words: A Study on Millennial Women’s Curation of Self on Facebook Profile Pictures