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The concept art is the bridge between the narrative and the stages of production (models, structures, animation, effects, textures). In order to achieve an effective transition, it´s necessary, from the concept art as an intermediary between plastic and mechanics, to construct the general aesthetic of the animated project from the character design and objects with the acting to generate an empathic bond with the public. The systematization of the experience will be focused on the main character, Gonzalo Guerrero Aroza, of the animated project, “Chronicles of the Edge of the World”, who will be the basis for the application of the plastic-mechanical dynamics that originate from the study of the visual and movement functions of the Character to achieve the appeal, and it works as a model for the creation of other characters or objects of animation.

Las dinámicas plástico-mecánicas en la creación de personajes y acting para la generación de appeal