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This practice-led research project explores the phenomena of narrative cohesion in developing an original transmedia novel. In doing so, transmedia storytelling is positioned as a philosophical lens that mediates the intersection of print and digital creative writing. A combination of textual analysis and media specific analysis is used to establish and articulate patterns of cohesion in an array of various transmedia and literary works. Based on this analysis, the research proposes a theoretical framework for transmedia narrative cohesion that establishes links between literary and narrative theory, media studies, and social semiotics. The framework draws from, and is applied to, the creative work Martyrs: The life and afterlife of Collin Ampersand, arguing 'the book', as a physical artefact, still plays a vital role on the continuum of narrative innovation and experimentation

Holding Transmedia: Narrative at the Intersection of Print and Digital Creative Writing