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Several studies have shown that life skill development is positively related to 4-H club participation.  However, this study indicates that even though the 4-H club program is available to all youth, fewer minorities choose to participate and, thus, lose the opportunity to benefit from the positive outcomes. Targeting specific diverse audiences has been a mandate for the 4-H and Youth Development Program since desegregation of the 1960s and efforts have been made to make educational programming available to everyone.  Nonetheless, are current techniques being used effectively?  Youth are not all alike and differences should be understood.  This study gathered information that addressed some ethnic/racial issues pertaining to marketing the 4-H and Youth Development Program.  It was determined that differences did exist for youth involved in the East Region 4-H and Youth Development Program and in order to market to the specific audiences, certain media should be used

journal of youth development

Analysis of Minority Participation in Texas’ East Region 4-H and Youth Development Program in Relationship to Leadership, Marketing, and Educational Opportunities