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This paper addresses the need to systematically design learning content to promote world heritage site preservation awareness. Basedon 212 samples from a local university in Luang Prabang, Lao PDR, impact of learning content designed according to ProtectionMotivation Theory (PMT) is assessed through a repeated-measure t-test. Findings show that PMT-based learning content influencesrespondents’ on threat appraisal and coping appraisal towards the preservation of world heritage site

isprs annals of the photogrammetry, remote sensing and spatial information sciences

Impact of learning content on World Heritage Site preservation awareness in town of Luang Prabang, Lao PDR: Application of Protection Motivation Theory