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. Once upon a time, narratives were considered to be a non-reliable way ofrepresenting and communicating science. Nowadays, narratives are widelyaccepted as an accurate way of conveying science; they represent aneffective emotional trigger, a lasting memory structure and a powerful aidfor learning. To study how memorable different ways of presentinginformation can be is a fundamental task for science communication in order toevaluate materials that not only need to be understood by the generalpublic but also need to be retained in the long term as a part of thecommunication process. In this paper, I will give a brief introduction tocognitive psychology and the study of memory in relation to narratives. Evidence from the field of memory studies suggests that narratives represent a good recall device. They can generate emotion, and this in turn is a way of focusing attention, promoting rehearsal in memory and inducing long-term potentiation. Similarly, a story produces semantic links that might assist in storing and retrieving information from memory. Studies suggest that memory span and paired-associate recall have implications in storing andrecalling narratives. Evidence also suggests that the use of stories asmodelling tools can organise information, provide schemas and allowextrapolation or prediction. Finally, literature in memory suggests thatnarratives have value as mnemonic devices.

Remembering rhythm and rhyme: memorability of narratives for science communication