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Design/Methodology/Approach: For the purpose of testing proposed hypotheses, gamers were recruited through online mode. Further, data was collected by the aid of self-structured questionnaires from 400 respondents belonging to metro cities of India. For identification of factors affecting compulsive buying behaviour in gaming industry, marital status, age, gender and educational qualification of these respondents were focused upon by the researcher. Testing of the accumulated data was performed through t-test and one way ANOVA, encompassing Levene’s test for equality of variance and t-test for equality of means while the relationship between compulsive buying behaviour and customer satisfaction was subjected to two-tailed correlation.

Role of Compulsive Buying Behaviour in Gaming Industry A Study of Developing Country